Review of "The New Rules of Marketing and PR. How to use Social Media, Blogs, News Releases, Online VIdeo and Viral Marketing to Reach Buyers Directly.

In my Amazon.com browsing I came accross this book which I would highly recommend for anyone struggling to market their off line business online and who is overwhelmed by it all.
Yellow pages no longer work...When was the last time you looked anything up in the physical phone book?
Here is the brief review:
The New Rules of Marketing & PR portrays a comprehensive yet easy to understand view of the new online marketing. There are so many different options many small business owners don't know what works or where to start. Should I blog or do Podcasts? What is SEO? is Viral marketing something good even though the name doesn't sound good?

David tells how different online marketing options work, why they are important and why they work. In later "Action Plan" chapters, he shows us how to actually use the tools and implement programs. He uses case studies to illustrate the programs and the results obtained.


Public Relations can be managed online to ones benefit and is underused as a marketing tool.

The New Rules of Marketing & PR spell out the need to have good Content on corporate websites, not a flashy design.  You have to study your your target market very well so you can deliver the content they want when they need it.

This is a must read for any small business owner online or off line.

Social Media, blogs, online video and news releases are all used together to create the full marketing package.