Wednesday, June 9, 2010

Internet Marketing Success for the downsized, unemployed and stay at home people.

Have you been downsized? Have you been home not working for some time now and wondered “Can I learn how to make money online?” Are you tired of working for someone else? You’ve no doubt heard some people are making a good living selling various things on the internet.

Everybody seems to be selling something on line, but are they really making money? Did they just buy the 90 second website builder and have a successful site up in just minutes? So many websites claim you can be up and running and earning an income in just a day or two following their fool proof plan.

Perhaps you have been sucked into one of these get rich quick programs, bought a couple e-books to learn how to do it, dipped your toe in the water, tried a few ideas and given up wondering what the hype is all about and why are there so many people out there making it sound so easy when clearly it's not.

Let’s put things in perspective for a moment. Yes there are lots of people making big money on the internet. There are also more people making no money on the internet even though they are diligently trying to figure out how to do it. So what is the truth? Well first one has to understand there are certain people in cyberspace trying to make a quick buck. Does that mean everyone is? Certainly not.
The truth is it takes diligent studying, learning and applying what you learn and always asking “how do I do this?” to truly learn internet marketing.

There are hundreds of blogs that offer a multitude of free answers to “how to” questions related to the internet. There is so much information for free and so many places to find answers it is surprising. How many Universities do you know of that give out lots of free information to learn from? None what so ever right? Well welcome to the internet my friend. It is a whole different world than the offline world.

Despite all the free information there is still a demand for information products that require payment. There are always people who happily pay for information. Why and who are they buying from? That is another interesting aspect of the internet. People are buying from internet marketers who offer lots of value and free information first. So the more they give away the more people buy from them.

Why is that? Well it is interesting how over the years the internet has evolved from a very impersonal place to a very friendly place. In the late 1980’s people were hiding behind the web pages anonymously.

Today and you have people uploading more pictures than most of us care to see (on Facebook etc), personal information is shared freely, people tweet what they are thinking or doing to complete “strangers” hoping these strangers will follow back. Bloggers write almost like they are writing a personal letter to you and after reading some of their blog posts you feel like you know them even though you are just sitting behind a computer reading, writing or listening and watching.

These days it’s all about building trust relationships and giving out free information before asking someone to buy. The members of the internet community are becoming like virtual friends. When was the last time you actually got together with the people you tweet or communicate to on Facebook? Are these people real friends or virtual friends? Are they nothing more than a modern day pen pal? Remember pen pals? Back when we were kids and actually wrote with writing instruments, not keyboards? When we actually had to learn to spell, not rely on spell check? Okay so those days are gone and it’s all for progress and evolution with new technologies.

I enjoy these times online. I think it is so easy to leverage yourself on line. You can communicate with so many people at once however it is getting to be an overload. Too many people communicating with too many others that don’t want to hear their message. My junk mail box is overloaded daily. I know for a fact that there is NO way I opted into so many lists! I can count the lists I have opted into on 2 hands, yet hundreds of unwanted emails come daily. Why are people getting away with so much spam?

Now back to building the trust relationship…Internet Marketers really get into cultivating this relationship with the end goal of making a sale. What is this breed of people? Where do they come from? Why are they spending all this time and effort for these sales and getting countless people to opt-in to their mailing list to get a free ebook or free report with information? The answer is simple … they do it because they are making a great amount of money!

Who are they? They are people with the vision and follow though to use this internet as a tool to earn their living. They are people who have had enough of the corporate world and have decided to take that daring step away from traditional “work”. Many of them have banged their head against the wall, trying to learn, vowed to throw their computer out the window many times and yet trudged forward learning more, trying different things until it literally “clicked”.

There are also a growing number of very young internet entrepreneurs. Some of them are making it big without even getting dirt on their hands! I don’t blame them for getting on the bandwagon. Traditional education at a University prepares you for a job that you can be downsized from. Your position might even be taken over by a computer as was one of my favorite past jobs.

If a 20 year old can figure out how to legally and legitimately make money on the internet doing something that people appreciate then what more security is there? Everyday more people in more countries get online. The online market place keeps growing, unlike the off line world where the market place seems to be shrinking. Even if Google, Yahoo or Bing would change everything about the way they rank websites I am quite sure an already successful 20 year old could figure it out.

Internet markets are very quick to respond to changing environments on line. They hear about something that just became hot and a few hours later they can have a website up selling that new hottest item if they so choose. Can an unseasoned person do it? No not off the bat, but don’t you think this internet arena is something you might want to look into? It will be here for the rest of our life and beyond. By learning how to do things online you open yourself up to more options for income.

During this past economic down turn people are snatching up all the education about the internet market that they can. There is no recession on the sale of internet marketing training courses!

Joy Schardt-Smith

1 comment:

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